There are many different aspects when it comes to data:
Data Management
The overall discipline of organising, storing, governing, and maintaining data so it’s accurate, secure, and usable across the business.
Data Integration
Connecting data from different systems—CRMs, finance tools, spreadsheets, legacy databases—so information flows smoothly and stays consistent.
Data Migration
Moving data from one system to another—often part of digital transformation or system upgrades—while preserving quality and continuity.
Analytics & Reporting Turning raw data into insights through dashboards, reports, KPIs, and analysis that support decision‑making.